Link to the media and get the exposure you deserve!
Dear Aspiring PR Sensation:
In the next 8 weeks, you could be experiencing all of the incredible results that PR brings with it, like…
 Prospects knocking down your door…
 Journalists calling you for your expertise…
And seeing YOUR name in newspapers, magazines, and maybe even on TV…
Or you could be exactly where you are right now, in this moment.
The choice is yours.
Why?
Let me explain… My name is Drew Gerber. I run a PR company called Wasabi Publicity. We've been behind many of the big successes of today's media experts
We're known for consistently getting our clients placements in media outlets like… The TODAY SHOW, Good Morning America, Oprah, CNN,
Fox & Friends, Larry King Live, The Wall Street Journal,
Entrepreneur, The New York Times, The Associated Press,
and many others... And for the past 7 years, we've been quietly working behind the scenes, helping our clients land small, medium, and big media placements like clockwork. We've worked with single moms… Famous spiritual teachers… Inspired entrepreneurs… And anybody else who wants to make a difference and is willing to do something about it. You see, we've never shared our strategies with anyone else. We've reserved them only for our clients…
...each of whom pays us $10,000 per month for access to our services.
But recently, I've been feeling an itch. I've been wanting to get these strategies out there to everyone who wants to make a difference… and use the power of PR to catapult their success into the stratosphere. So I decided to do something about it… which I want to get to in a moment. But first, I thought I'd share a couple of insights on what I've learned over the years about why some people get media coverage… and others don't.
Why You're Not Getting the Media Coverage You Want You see, the truth is that most people aren't getting the media coverage they want… and, most of the time, deserve. And it's not their fault. Most of us just don't know how to speak to the media… what they're looking for… and why certain stories capture the medias attention. And so we make the same mistakes, over and over again. Mistakes like… Not branding yourself as an EXPERT IN YOUR FIELD Failing to DELIVER A MEMORABLE MESSAGE
Press materials that don't WOW THE MEDIA But the thing is, you don't have to keep making those mistakes. You can avoid them… and become…
The Media Sensation You Know You Can Be!
And the fact of the matter is, we've seen every mistake in the book…
But more importantly, we know the very specific "secret" formula that leads to consistent and predictable PR results, time after time.
In fact, we've developed a systematic approach that gets our clients repeatable top-tier national media coverage.
They don't start out as superstars. No, they come to us…and then we get them on Oprah, Larry King Live, Dr. Phil, Entrepreneur, the Associated Press… and tons of others.
Just see what they have to say about working with us...  "The results are staggering."
"Wasabi Publicity is a powerful team of professionals who know WHO to call and HOW to pitch. The results I have seen are staggering."
~ Arielle Ford |  "Your training was invaluable."
"... your sound-bite training was invaluable. What a great resource for publicists and media experts."
~ Ruth Furman, Image Words |  "Sales have tripled!"
"Thank you, Publicity Results! With your training, I've landed BIGTIME media interviews, including the Associated Press. My internet sales have tripled!"
~ Tracy Adler |  "You opened our eyes..."
"You've just taken a thousand-pound monkey off our backs. You led a really fun "pressure cooker" session, and you opened our eyes to mistakes we had been making that killed the creative process. Our new brand can be tweaked easily as we niche our product for various markets."
~ Joan Stewart, the Publicity Hound
|  Wow! I'm on page one!"
"I googled my name and wow, the online press kit you created is on page one. That's really great for my internet presence - oh and thanks for setting up that NBC TV segment!" ~ Elisabeth Fayt |  "They helped me get a publishing contract!"
"I want to let you all know that I would not be where I am without the wonderful team at Publicity Results. Before I even had a book proposal, they got me amazing placements on TV and radio all over the country, even though I had no platform and no experience! On top of that, the Publicity Results team introduced me to my agent, who helped me get a publishing contract. It has been an absolute honor and blessing to work with them and learn from their incredible expertise."
~ Sarah Maria
|  "They create a PR kingdom for you."
"I have come to think of Wasabi Publicity as the Wizard of Oz: leanly and brilliantly staffed, they create a PR kingdom for you."
~ Stacy DeBroff, MomCentral founder | "Wasabi makes it happen!"
"Wasabi makes it happen! In the beginning of Wasabi's work with SOS Children's Villages-USA, the non-profit was the little-known domestic branch of a well-known global organization. Within one year, SOS-USA had Sarah Ferguson, The Duchess of York, as its spokesperson and one of its U.S. villages was featured on a national television program reaching millions of American families and a nationwide essay and art contest for children had been implemented."
~ Chris Zappia, former SOS-USA Executive Director |  "They become trusted advisers." "The Publicity Results team are more than just publicists -- they become trusted advisors. I am impressed by their energy, responsiveness, integrity, and savvy." ~ Anna Ivey, Admissions and Career Counselor | "They're a media person's dream..."
"Online Press Kit 24/7 press kits are a media person's dream...it's all there...great story ideas, bios, photos, past media coverage, and everything in between. Life with them is simple...walk your fingers through Online Press Kit 24/7 and relax! I do."
~ Robin Mednick, Sirius Satellite Radio Producer | "... a five star publicist."
"Michelle Tennant of Wasabi Publicity is a five star publicist."
~ Mable Chan, Good Morning America Producer | "Michelle's a great publicist."
"Michelle's a great publicist. She knew what I needed before I even asked."
~ Brian Curtis, Anchor/Reporter,
NBC Channel 5 KXAS Dallas-Fort Worth |
And right now, you have the opportunity to take the exact same strategies I use for our $10,000 per month clients…
…and apply them to your own business.
How? Through the Publicity Results! Training Program. You see…
I've Taken Over 7 Seven Years of Consistently Getting Our Clients Top Media Placements…And Turned It Into a Step-By-Step Training Program That Gives You Everything You Need to Get MASSIVE Results From Your PR Again, my clients pay over $100,000 per year to get those results. Anyone can achieve these results using my systematic approach to landing media coverage. All of the results I've produced for my clients can be part of your success story, too.
Results like...
• Getting a 7-figure book deal…
• Having your own national TV show offered to you…
• Landing a spokesperson gig for a major corporation…
• Becoming a best-selling author…
• Selling $10,000 in products in a single night…
• Driving 20,000 Web site visitors from one interview…
In fact, I'll teach you how to...
• Brand yourself as an expert in your field…
• Sound bite yourself to create a memorable message…
• Create press materials to wow the media…
• Find the right media lists to contact the media…
• Pitch the media and grab their attention…
• Proven methods to follow up with the media for more results…
• Media train yourself to be a great interviewee
• Develop relationships with the media to be asked back again and again…
You see, when you apply what you learn in the Publicity Results! Training Program, you'll be able to produce the same results my team of top publicists produces for our clients every day.
Here's What You'll Get When You Invest In The Publicity Results! Training Program Today 
To make sure you get the maximum results possible, I've broken down our entire process into 8 simple steps into 8 weeks of easy-to-follow training.
 The core program consists of 8 recorded training sessions (each of which packs tons and tons of juicy content that doesn't spare one minute of power-packed, actionable guidance)…
 8 training manuals (that walks you through, in paint-by-the-numbers fashion, everything you've learned in each webinar…
And 8 recorded Q&A sessions (that answer all of your most burning questions about each webinars)… Each module will go into one of the core 8 pillars of getting publicity results.
 | Branding & Messaging: The Critical First Step Almost Everyone Overlooks In this training module, I discuss why branding and messaging is the MOST IMPORTANT STEP in getting media coverage.
I'll teach you how to develop a clear, concise tag line that you use over and over again with the media and you begin to develop a tag line that will be the keystone in creating media coverage.
|
 | Press Materials, Part 1: Creating Your Must-Have Online Press Kit In this training module, I tell you everything you should have in your online press kit and examples of press materials that captured TOP TIER media attention and resulted in HUGE coverage.
I walk you step-by-step through each of the must-have press kit materials and teach you exactly how to create those materials in a way that gives the media everything they want. You'll also begin to construct your own press kit for use when you pitch the media. |
 | Pitching: How to Grab the Media's Attention Using Our Proven Formula In this training module, I show you our PROVEN techniques for writing perfect pitches that grab the media's attention and separate you from the crowd.
I'll share our most successful pitches that have landed our clients on TOP TIER national programs. You'll learn how incorporating your branding and messaging into each pitch actually has the media take notice in you and you'll write your own pitch to the media. |
 | Press Materials, Part 2: Create Your "Killer Story Angle" and Get Coverage In this training module, you'll learn how to incorporate key components into your press kit that maximize your chances of getting coverage.
Building on the Press Material Part 1 and Pitching modules, I teach you how to create story angles that capture the media's attention and have them come back to you over and over again. At the end of this module, you'll be able to complete your press kit modeled after our proven techniques that get media coverage results. |
 | Connecting: How to Reach the Right Media Contacts and Leverage the Relationship Having the right media contacts is a very important component in PR. In this training module, I discuss all the methods for contacting the media that reaches your target audience.
I also reveal methods my team of publicists uses to reach the right person at a particular venue and ways to leverage the contacts you make for maximum publicity results. |
 | Media: Figuring Out What the Media Really Wants from YOU In this training module, I share my firm's proven methods for consistently delivering what the media wants. You'll learn exactly what to say (and what not to say) to land an interview.
You'll also learn the TOP THREE things you should always do when following up with the media when they haven't responded and the NUMBER ONE thing you should always do when they've expressed interest in you. |
 | Breaking News: How to Tie Current Events Into Your Pitch for Maximum Relevance and Impact In this training module, you'll learn how to tie today's current events into your pitching to maximize your media coverage.
I'll teach you the strategies and show you the actual pitches my team of publicists has used to successfully land our clients on TOP TIER national media. After completion of this module, you'll be ready to start scheduling your media interviews. |
 | Interviewing: Becoming a Media Star In the final training module, I teach you everything you need to know about being a great interview, including what to say during an interview to make sure your message gets out to your target audience.
You'll also learn my techniques on how to media coach yourself and how to follow up with the media once you've been interviewed so you'll be asked back over and over again. | |
