To: Potential Media Sensations
From: Drew Gerber

RE: Your Partner in Getting the Media Coverage You Deserve



Dear PR Sensation,

Are you tired of mentally — and sometimes verbally — correcting the so-called experts you see in the media? Do you find yourself wondering why the media passed over your pitch and is talking to someone without the breadth and depth of knowledge you have? They're getting coverage and you're not — or at least you're not getting the kind of coverage you SHOULD BE GETTING — and you're baffled!

You've got something valuable to contribute. And you've got the goods to separate yourself from the pack. So why aren't you getting the media coverage you deserve?

Something's missing from your PR strategy. You can feel it, but you just can't put your finger on it.

PR is a race where you determine the distance to the finish line. It could be a marathon or a sprint, but the end result should be you standing on the podium, waiting for the gold medal to be placed around your neck.

You're not on the podium though. You may not have even started the race yet or you've been running in circles. It's time to get back on track. When the gun fires, you'll want to be in the race. You'll want to separate yourself from the rest of the pack. You'll want to cross the finish line.

You can do it. You have the goods.

Right?

Correcting the course of your PR strategy may be just a few changes away. Sometimes it's the smallest things that make the biggest difference.

The missing link may be your timing. Have you been focusing on Valentine's Day in February, while you should be pitching summer and back to school angles? This is a crucial, but common, mistake.
(Are you pitching Valentine's Day in February? When the flowers start blooming, you should be thinking about the holidays... Or take the fashion industry — while we are all bundled up they are working on the new swimsuit styles.)

Maybe the media are passing you by because your branding needs fine-tuning.

And I'll bet there are opportunities you're missing by just not being prepared.

….Or maybe you just don't have the goods — yet.

If you've found your way here to apply for membership in my program you probably don't need to KNOW more about PR. You just need to know HOW TO APPLY what you already know.

That's why I created the Publicity Results! Partnership Program. Through the program, you'll identify what's missing from your PR strategy, taking you from an unknown to a sought-after expert in the process. I'm doing it right now for my PR clients, landing them top-tier placements on shows like Oprah and Rachael Ray, and national magazines like Outside, Business Week, and O Magazine. You can have these results too.

We're your LINK to figuring out the "WHYs."

We're your LINK between knowing you've got what it takes to DOING something with it.

Sincerely,

Drew Gerber, CEO
Publicity Results!